UCON 2023 Key Note Speaker: Margriet Bredewold

Are you finding that the changes in technology you’re introducing to your organization don’t produce the outcomes you hoped for? Join us for a presentation on the socio-technical reasons why this might be happening and how to prevent it in the future.

A socio-technical approach includes the view that our organizations, systems, and most activities (operations) are complex processes in which the interactions between the (social and technical) elements create our success and well-being. Interference in planned or unplanned elements affects the system’s overall performance.

The socio-technical approach starts by considering the relationships between people, technology, and the environment. It recognizes that both a system’s technical and social aspects are important and that each must be taken into account when analyzing and making decisions about any system. Equally important is the environmental context in which the system operates and the interaction between the various elements of the system.

Context includes factors, disturbances, influences, and opportunities over which we often have limited control. Implementing a new software system is a good example of a planned interference in a complex system, often with high expectations for improvement. And while this is potentially true, improvement or success is not necessarily a natural or direct outcome of technological advancement. But instead, the result of a fluent process in which gain (success) and loss (failure) are essential to achieve operational improvements. While this may seem counter-intuitive at first glance, the evidence is clear.

Margriet is a renowned practitioner in the socio-technical domain, with a profound understanding of the interplay between people and technology and the role of communication and collaboration throughout the process.

She will discuss effectively utilizing a socio-technical approach to achieve success when introducing new technologies. It will also discuss best practices for introducing new technologies, such as involving stakeholders early, conducting thorough testing, and planning for potential risks and challenges. And most importantly, how to measure success and identify areas for improvement.

By discussing the significance of the socio-technical approach and providing best practices for introducing new technologies, project managers and change agents should gain an understanding of and appreciate the importance of taking an integrated approach when leveraging new technologies to ensure successful outcomes.

About the Key Note Speaker

Margriet is an aviation expert with over 15 years of experience in the field. She has worked as an independent trainer and advisor in Human Factors, Safety Management, and Organisational Development since 2007. With a BSc in business administration and an MSc in Sociology, specializing in safety, performance, and (social) processes, Margriet brings a unique blend of academic knowledge and practical experience to her work.

Currently based in Reinach, Switzerland, Margriet uses her extensive formal education, experience, and expertise to train various organizations in the aviation industry, including operations, maintenance, training, and engineering teams across Europe. Her clients include airlines, helicopter and fixed-wing aviation professionals, and the military.

Margriet has built an extensive network of professionals in the aviation industry, and the feedback from her training and support sessions serves as the foundation on which she trains and consults clients to maintain and improve their operational activities. She is a sought-after speaker and expert in her field and has helped numerous organizations achieve their goals through her expertise in human factors, safety management, and organizational development.